Samsung S90C 4K OLED TV Review

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After introducing the new QD-OLED technology in 2022 Samsung was keen on expanding this new lineup. That’s why we find two models instead of just one this year. After recently reviewing the Samsung S95C, which got excellent marks from us, it was time to test its new cheaper brother. So in our Samsung S90C review today we will be looking at the second QD-OLED TV on offer and determine if it offers close enough performance but on a more affordable budget.

Looking at the specs there are some obvious differences compared to the more expensive S95C and some not so obvious ones. The obvious changes come down to two things. The S90C uses a more traditional design with all connections on the back of the panel, meaning no One Connect Box. And the second one is the less capable sound system. But there are some less obvious, but rather important, differences we will talk more about during our analysis.

Going over the specs the S90C uses a 144Hz capable, QD-OLED panel along with Samsung’s Neural Quantum Processor 4K. For sound it has the Object Tracking Sound Lite System along with Dolby Atmos support. Naturally, being a Samsung TV, it comes with four 48Gbps HDMI 2.1 ports. And obviously there is support for HDR10+, but again no Dolby Vision. Lastly we get Samsung’s latest Tizen OS 2023.

With the prices gone up across the board the S95C surely is beyond the budget many consumers can afford. So the S90C can be a good alternative for those looking for top quality performance but are also a bit more budget conscious. Is the S90C as good as it sounds? Let’s begin our analysis to find out.

Design

As always we will start with the design. The S90C goes for a more traditional design like the S95B had. In fact these two TVs are almost like for like when it comes to design and measurements. This shows that the S90C borrows a whole lot from the 2022 QD-OLED.

As a result we get no One Connect Box as all connections are placed at the back of the panel in the standard electronics box. Samsung calls this their LaserSlim design. This uses an incredibly slim OLED panel along with an elegant plastic box attached at the back.

Measurements

The TV comes with an exceptionally thin design that is characteristic of OLED with the electronics box being the only thick part extruding at the back. We measured overall thickness and the TV is an amazing 1.6″ (4 cm) thick making it look great on a wall.

As for its black borders these were very thin which is the standard in these top tier releases.

Back Side

The back of the TV is the usual design we see in most OLED models. This means that most of the panel uses a metal layer to keep it sturdy. While the electronics box is obviously plastic and covers most of the lower half of the panel.

Most of the ports we find on the left side of the back panel with some of them looking sideways while some look downwards. The power connector, on the other hand, is on the right side.

The TV has special grooves where the ports are placed in order to guide the cables through them. This helps a little to hide them from plain sight and keep a more clean look overall.

Stand

The TV uses a small central stand that is made out of metal. As a result the TV may wobble slightly, especially the bigger sizes. So make sure it is placed in a safe position. At least with such a stand you don’t need to have a fairly large surface to place it on.

Its design is very similar to the S95B but is not entirely the same. With this stand the clearance between the screen and the surface is about 3.3″ which is more than enough for any soundbar to fit under it without a problem. Just make sure to measure beforehand just to be sure.

Remote

The One Remote, or rather SolarCell Remote as Samsung calls it, that you will find in the S90C looks similar to the year before. But there are some minor design changes. The new remote lost one button at the top and it has a slightly different design with more round corners in all sides. Basically the remote we have here is exactly the same one we used in the Samsung S95C.

It is still small and uses very few buttons as it relies on the TV’s UI for most of its functions. It comes with a rechargeable battery that can be charged either through a USB-C cable or from its solar equipped back side.

Although the remote is not very different we can admit that we liked the 2022 design a bit better. This obviously comes down to personal taste. But the all round corners design this year feels a bit cheaper and less premium. But in terms of functionality they are almost entirely the same.

Overall the Samsung S90C looks like a top quality OLED TV. Yes, we do lose the One Connect Box the S95C has. But if you don’t care about it then in terms of build quality the S90C is every bit as good.

Video Quality

Processor technology used

As with all Samsung TVs, the S90C uses a custom made chip that the Korean manufacturer calls Neural Quantum Processor 4K. Keep in mind that this is exactly the same name many 2022 and 2023 Samsung TVs use. But in terms of features they seem to be very close. So we cannot really say if this is the exact same chip or if there are any upgrades over last year.

What we do know is that this processor uses up to 20 different neural network models. Each is trained in AI upscaling and deep learning technology, in order for the processor to optimize picture quality to 4K picture output regardless of the input quality.

Also its Real Depth Enhancer feature automatically separates objects in the content from the background and creates 3D like depth in order to make the image even more immersive.

Resolution and Up-scaling

For our tests, as always, we used some videos in different resolutions. From low quality 480p all the way up to 1080p, everything upscaled nicely to the panel’s 4K resolution. We didn’t notice any artifacts due to the upscaling process and everything rendered nicely and how they should be.

Audio Processing

In terms of audio the TV sees a downgrade. But this most probably has to do with the fact that the S90C has to fit its sound system in the electronics box. As a result we get Samsung’s least advanced Object Tracking Sound Lite (OTS Lite) system.

But more on this in the dedicated Audio section.

Lighting technology used

The main strength of the Samsung S95B was the use, for the first time, of a QD-OLED panel. This had all the strengths of OLED technology married with Quantum Dot. This allowed the display to show better and more accurate colors. And the same characteristics we find in the S90C.

OLED Technology

Traditional OLED panels feature self emitting pixels. As a result these TVs have no need for a backlight as we see in LED LCD models. Being able to control it’s individual pixels has many advantages. The most obvious ones being the extremely accurate light control and the infinite contrast they have. Deep blacks on an OLED is a sight that needs to be seen to be believed.

On the other hand the problem with OLEDs is that they cannot reach the high brightness output of LED LCD TVs. This has been a problem since the inception of OLED panels. And although there had been some developments like Panasonic’s solution to add a heatsink, in order to push the panel more without damaging it, OLEDs still remained a distant second when it came to peak brightness output.

And this is where QD-OLED comes into play. This hybrid design is meant to take all the strengths OLED has and mix it with Quantum Dot technology. This results in a boost in brightness and color reproduction to levels that were not possible with the panels available till now.

QD-OLED Panel

Now here we need to mention that it was not entirely clear if the new S90C is using the same 2nd generation QD-OLED panel the S95C uses or the 1st generation QD-OLED panel found in the 2022 S95B. With the S90C having many similarities to last year’s model we would say the later applies. But without confirmation from Samsung we cannot be sure.

It doesn’t make much sense for Samsung to produce two different generations of QD-OLED panels. But the fact that the S90C seems so awfully close to the S95B indicates that, at least for the time being, the S90C does uses the 2022 QD-OLED variant.

One thing we need to note is that due to the unusual subpixel structure of QD-OLED you may notice some green or red lines in content that have black bars on top or bottom of the screen. Also due to this, using the S90C as a PC monitor may not have the most clear text among the top tier models.

Brightness / Contrast

So, once again, one of the most interesting points in this year’s review could not be other than our brightness tests. QD-OLED technology has already proved itself worthy. So how does the S90C compares to the rest?

SDR and HDR Measurements

First test here is the SDR brightness over a 10% window. And the number we got was 498 nits which is really good and will suffice for any kind of SDR content.

We then switched to HDR content and in our HDR brightness over a 10% window test we measured 1,031 nits. This is exceptionally good as anything above the 1,000 nits threshold is considered very good for HDR content.

Automatic Brightness Limiter (ABL)

As with all OLED TVs, the S90C comes with an Automatic Brightness Limiter (ABL). This lowers the overall brightness of the screen when large parts of it become very bright for a long period of time. This may not be very obvious when watching a movie for example. But it shows more with bright static images, or if you use the TV as a computer monitor.

There is a Peak Brightness option that you can turn off if this change of brightness bothers you. But keep in mind that this will set the TV’s peak brightness at a much lower level. At least it is good that you have this choice to choose what you like the most.

From what we saw the ABL in the S90C behaved similarly to the S95B. There were a few differences here and there but for the majority of content we tried they felt the same.

Last Year Comparison

All the above prove how close the new S90C is to the 2022 S95B. The two TVs have exactly the same brightness output. Small differences and fluctuations are there but they are very small to be noteworthy.

EOTF Tracking

Brightness levels followed the EOTF reference values extremely close up to its sharp roll-off point. This results in some clipping. We did notice some slightly elevated dark levels but this was a minor and the rest of the curve was almost perfect.

In order to be able to get such accurate results you need to use either the Filmmaker or the Movie mode. All other modes were far less accurate.

Contrast Performance

As for contrast, having an OLED panel means that the S90C can switch off its pixels entirely. This means it has almost infinite contrast ratio resulting in true deep blacks compared to greyish blacks we see in many LCD models.

Lastly panel uniformity was amazing and we didn’t notice any major brightness variations or any dirty screen effect across the panel.

Overall the S90C has so far many of the same characteristics we saw in the 2022 S95B. And considering the impressive performance QD-OLED brought to the table shows how good the S90C is.

Viewing angles

OLED TVs always had the upper hand when it came to viewing angles. And it seems that with QD-OLED things are even better now. Comparing the S90C with the rest of the QD-OLED TVs available did not show any noticeable differences. The TV behaved almost the same.

In general, light has a linearity, so when viewing a display, it affects the brightness or color depending on which angle you look at the screen. With the characteristic of QD-OLED to emit light uniformly in all directions, the QD display provides optimal image quality. It does that by delivering uniform luminance and color regardless of viewing angle.

As a result the S90C is capable of exceeding the viewing angle levels we see on most OLED TVS while keeping its image quality at almost the same level. Even at extreme angles of up to 70 degrees the image properties of the S90C were almost the same as watching the TV dead center which was impressive to say the least.

With QD-OLED viewing angles are perfect and this continues in 2023. No major change here and to be honest there is hardly anything better that manufacturers can do here.

HDR support

HDR support is another area where Samsung didn’t changed anything this year. In fact there is no change for a few good years now as most brands stick to their guns. As such we get the most basic HDR10 that is required for 4K UHD playback. There is also HLG that is used mainly for broadcasting. And lastly the newer HDR10+ which is the most advanced HDR protocol. This uses dynamic metadata in order to provide the best image quality on a frame by frame basis, similar to what Dolby Vision is doing.

The S90C comes also with HDR10+ Adaptive and HDR10+ Gaming. HDR10+ Adaptive uses its AI engine to analyze the viewing environment. This includes the lighting, brightness and even reflections using the sensors equipped on the TV. The results are then incorporated into the dynamic metadata, and then through four further steps, the brightness and contrast of a scene are optimized. This way you can view HDR10+ movies and television programs in various environments at home.

One new HDR setting in 2023 is that HDR Tone Mapping can now be turned off. This way the TV is able to reproduce HDR10 content more faithfully to the creator’s intent.

Unfortunately, on the other hand, Samsung still refuses to allow Dolby Vision in their TVs and stay firm behind their own HDR10+. A big disappointment but one that we were expecting.

Color coverage

Lets see how the S90C can do with colors next. Like all QD-OLEDs, the TV uses Quantum Dot technology to display more lifelike colors.

The TV can cover the full 100% of the DCI-P3 color space while in the wider REC.2020 we measured 89% coverage. Compared to the S95C and last year’s S95B these numbers are almost the same. So we didn’t see any noteworthy difference here.

DeltaE Errors

Before calibration the S90C had really good color accuracy with very minor inconsistences. White balance, gamma and color temperature were very close to their target values. All colors had values below the DeltaE limit of three with the exception of red. This was slightly elevated but still within the acceptable limits.

After further calibration we managed to bring all settings even closer to their perfect values. As a result the S90C is an excellent choice either you are a casual user or an experienced calibrator.

Color Gradients

Color gradients were really good with only some minor banding that we noticed in darker red shades. But with real content this was completely invisible. There is also a Noise Reduction function in case you do see it. But we believe that the TV did so good that you are not going to need it.

Motion performance

We will be looking at the TV’s motion performance next. From what we saw the S90C behaved very close to the other QD-OLEDs with minimal deviations.

Samsung has included what they call Motion Xcelerator Turbo Pro. This is different from the “Plus” version that we saw in last year’s model. Its main difference is its ability to support up to 144Hz, officially this time, which was not the case in the S95B. Basically we get the same version found in the S95C this year.

As usual, being an OLED it doesn’t need a backlight to light its pixels. And while in theory this makes the S90C flicker free in reality this is not the case. But this minor flickering is so small that is not visible to the naked eye.

Motion Interpolation

The TV also comes with the usual Motion Interpolation feature. This can smooth motion and remove blur and judder from fast camera movements. Motion interpolation did a really good job overall as we noticed only minimal artifacts during the process. And these were mostly due to the very fast camera moves during each scene.

Obviously using very aggressive settings will make the familiar “Soap Opera Effect” to appear. So keep in mind to adjust the settings accordingly. You can enable motion interpolation by going in the Picture Clarity settings in the menu. By adjusting the two sliders for blur or judder you can set them according to your preferences.

Black Frame Insertion (BFI)

Black Frame Insertion (BFI) is also available, as usual, which can be enabled in the menu with the Clear Motion option. BFI is a technique that inserts a black frame in between two individual frames in order to smooth out motion.

Although the end result is very good it has a couple of side effects. First due to the black frames inserted, brightness takes a visible hit. Also due to the lower frequency used, as it can flicker only at 60Hz, you may notice some flickering.

Overall Motion Impressions

The big difference this year is the official support for 144Hz, although this is relevant only if you are a hardcore gamer. For casual gaming or movies this has no effect on the TV’s overall presentation.

And from what we saw in our tests the TV behaved very close to last year’s model. This means an almost judder-free experience with low framerate 24p content and good handling in gaming content. Especially in high frame rate games.

Input lag Measurements

Next we will test the TV’s input lag performance.

According to our measurements the S90C measured an average of 9.3ms input lag in both 1080p and 4K resolutions at 60Hz. To be honest this is just about what we were expecting to see. At 120Hz we measured 5.4ms in both 1080p and 4K resolutions which again is as good as it gets.

With the TV officially supporting 144Hz we also tried to test this in 1080p and 4K resolutions. Keep in mind that for some strange reason the S90C could not do 1080p@144Hz. We were only able to get a signal at 4K@144Hz. And with it we got a 4.7ms input lag.

Also remember that both the Playstation 5 and Xbox series X support up to 120Hz. So in order to enjoy this higher frame rate you will need a high profile gaming PC.

With such low figures, gaming can really be a pleasure. But in order to get so low values you need to use the available Game mode. Outside Game mode we still got a respectable 82.3ms which is ok for slow paced offline games. But it is too much for online gaming that requires blazing fast response times.

Other Gaming Features

We should also not forget to mention that the TV supports Auto Low Latency Mode (ALLM). This will work when it detects any devices that support that, like the PS5 and Xbox consoles. We also get HGiG Mode which is HDR Gaming Interest Group’s technology. This ensures you enjoy HDR games the way that their creators and developers intended.

VRR Support

The S90C comes with support for all VRR technologies including HDMI Forum VRR, AMD FreeSync and NVIDIA G-Sync. All of them can be enabled in the renamed Game Bar 3.0.

One feature that the S95B got through a firmware update was the new Samsung Gaming Hub. And it seems that the new S90C includes it from the start. With it you can use various online gaming services but as always the kind of content you will find depends on the region you will be using it.

And you should keep in mind that Samsung TVs remain the only ones that include Xbox’s Game Pass.

Trying Out a Few Games

The game we used for our gaming test is Call of Duty: Modern Warfare 2. As it supports 120Hz in both the PS5 and Xbox Series X it is ideal for what we need it for. After connecting both consoles we played for about 20 minutes each.

In both consoles 120Hz worked flawlessly and all our commands registered on screen on an instant. No delays and no slow response times. The S90C is an excellent TV for gaming either you like online or offline ones.

Overall Image Quality Impressions

The S90C seems to be a mixture of the S95B and the S95C. On the one hand it uses the S95B’s 1st generation QD-OLED panel but it surely improves in certain areas that the 2022 model had some problems with.

Overall the TV remained an excellent 4K upscaler while it performed amazing in peak brightness, color reproduction, viewing angles, gaming features and motion. Add to these the official support for 144Hz and you get an amazing deal.

If we can say anything bad is the slightly aggressive ABL and the use of last year’s QD-OLED panel instead of the new one. If this can actually be considered a bad thing…

Audio Quality

While we have seen TVs improving in terms of image quality one area where manufacturers are still struggling is in the audio department. Yes, there are various developments over the last few years and each brand has created their own proprietary sound technology for use.

But ultimately these can do little in order to create an immersive audio atmosphere. And this comes down to the simple problem of having extremely limited space to work with.

It’s been a few years now that Samsung has developed their own audio system. And they use it in may of their top and middle tier models. It is called Object Tracking Sound and as of 2021 there are four variants of this system depending how capable it is. We have the OTS Pro, OTS+, OTS and OTS Lite.

Here it seems that the S90C gets the short end of the stick. Due to the decision of Samsung to make the TV as thin as possible they used their most simple audio system. And this is no other than the Object Tracking Sound Lite (OTS Lite).

Audio System – Channels & Power Rating

The OTS Lite in the S90C uses a basic 2.1 channels configuration and 40 watts of power output. The only difference with typical stereo audio systems is that the OTS Lite uses virtual speakers. As a result it tries to simulate more channels in the upper corners of the TV without having actual speakers.

Audio Formats Support

The TV supports Dolby Atmos. But with such a toned down audio system don’t expect to get a full cinematic experience. If you want to get the most out of it then you will certainly need a dedicated audio system. Or at least a soundbar with surround speakers. Dolby Atmos can be passed-through eARC to some Dolby Atmos soundbar or dedicated sound system in this case.

But the S90C also supports wireless Dolby Atmos transmission. With it you can pass Dolby Atmos sound to a soundbar without the need to connect a HDMI cable. Just keep in mind that the soundbar must support this feature also. And there are many Samsung soundbars that do so. But be very careful with the specs as not all Samsung soundbars come with this.

DTS support is completely absent once again as it is not only missing from native support but it cannot also be passed-through from any of the available ports which is rather disappointing.

Until recently Sony was the only one of the big three that kept DTS support. Thankfully LG changed their minds and for some of their 2023 TVs they brought it back. Let’s hope Samsung will do the same as they are the only ones that do not support it this year.

Audio Features

Being a premium Samsung model, the S90C comes with certain audio features we saw in some of their previous models. One such feature is called Adaptive Sound+ with which the TV analyzes the content being played and for each scene can identify and render the best sound type. This whole process starts by separating and classifying audio input signals. It then pulls and renders some of their key characteristics to best suit the scene.

Another feature is Active Voice Amplifier (AVA). By using AVA the TV can detect environmental noise and enhance the voice output of the content you watch for a more pleasant viewing experience.

Lastly we get Q-Symphony which is a feature that you can use to combine the TVs audio system with an appropriate soundbar that also supports that. This year Samsung updated this feature to Q-Symphony 3.0 and with it the audio can sync its output from both devices for an even more immersive audio experience. Samsung released a whole lineup of soundbars that support this feature in case you are thinking of getting one.

Overall Audio Performance Impressions

The S90C is surely a step below both the S95B and S95C here. The OTS Lite system is simply not good enough for anything more than casual viewing. For broadcasting, TV series and sports it will suffice.

But if you want sound quality that can be equally good to the amazing image quality of the S90C then you need something better. And this you can get only with a good quality soundbar or a full surround system.

Ports and Connectivity

As we mentioned above, since the S90C uses the same design as the S95B they share the same ports layout. This means all connections are placed at the back panel with some ports looking sideways and some of them downwards.

Starting from the top we find two USB ports and two HDMI ports. With those looking downwards we find another two HDMI ports, a digital audio optical output, a LAN port for connecting to your local network, an Ex-Link port and the usual antenna/cable port.

HDMI Specifications

As per Samsung standards all four HDMI ports are version 2.1 with 48Gbps of bandwidth due to the use of Samsung’s own SoC. This makes Samsung, along with LG, the only brands to support the full 48Gbps bandwidth in all four of their ports.

This means that they support all new and old features including 4K@120Hz and 4K@144Hz, ARC, eARC, ALLM, VRR, G-Sync, FreeSync, HFR and HDMI-CEC. 

Connectivity Observations

Unfortunately the Ethernet port, for one more year, will only support up to 100Mbps. This is a real shame but not entirely surprising given the fact that all manufacturers still include 100Mbps adapters in their TVs. We don’t believe that upgrading these ports to Gbit speeds would up the cost so much.

And with streaming requirements increasing every single year this change should have been made some time ago. Let’s hope that manufacturers will finally decide to upgrade their Ethernet adapters to gigabit speeds.

Wireless Capabilities

When it comes to its wireless capabilities the Samsung S90C supports WiFi5 (802.11ac) along with Bluetooth 5.2 which is the same as the rest of the QD-OLED family.

OS, Apps and Features

In terms of extra features things are a bit straightforward as we do not find huge differences from last year. Yes, we get the latest 2023 feature set but if you have used the 2022 version you will fail to find any huge or meaningful changes.

Tizen 2023

The new Tizen occupies the whole screen instead of being a tile based row at the bottom of the screen, exactly as Google TV and webOS are lately.

It seems that smart TV platforms opt for a more personalized experience and as such the new OS tries to provide you with options that are tailored for your viewing habits. As such there are personalized ads, recommendations based on your viewing patterns both for streaming services and broadcasting channels and even shopping suggestions.

If you have used Tizen before 2022, the new version may feel a bit chaotic at first. This was the same with Google TV and webOS when they changed into a full screen UI and certainly you will need to spend some time with it to get your bearings. But once you get the hung of it, it is easier to navigate than it may seem.

Samsung Smart TV Hub

The new Samsung Smart TV Hub is separated in different sections and it allows you to navigate easily through all of them. At the left of the screen there is a single column with a few central selections while the rest of the screen is divided in rows with streaming services, apps and other functions and features available.

After trying both the latest Google TV and webOS we can say that the new Tizen is not all that different. Obviously the layout is tailored to Samsung’s needs but in essence it offers the same thing. Navigation was smooth enough and jumping from one app to the other was relatively fast and with no obvious lags or delays.

Game Bar 3.0

Let’s go over some of the features we find this year and we will start with the Game Bar. In 2023 this feature is now in its 3.0 version. This is an on-screen menu that lets you make real-time adjustments to screen ratio, input lag check, FPS, HDR, wireless headset settings and more.

This can be a really handy feature for gamers as you don’t have to mess with menus every time you want to check on a specific setting. With this quick feature you have everything in front of you with the click of a button.

In the new Game Bar 3.0 you get the new MiniMap sharing and Virtual Aim Point for gaming features.

Streaming Capabilities

When it comes to content the Tizen platform is famous for it’s enormous support from developers. The S90C offers practically all known services and platforms you can think of. Netflix, Apple TV, Disney Plus, Youtube, Amazon, Hulu, Rakuten, Demand 5 and BBC iPlayer are just a few of the big names available.

There is also Samsung TV plus which offers hundreds of subscription-free channels to choose from. Many of these services can playback in both 4K with HDR like Netflix and Amazon but this very much app dependent.

SmartThings Integration

A function that returns for another year is SmartThings integration. With it you can make your TV the central hub of all your smart houses devices. These can be lights, electronic locks, alarms, vacuum robots, thermostats and everything that supports the SmartThings platform.

For 2023 Samsung added Matter and Thread integration meaning you can control such devices from a single app instead of multiple ones and there is no need for an additional dongle as it is built-in the TV itself.

Voice Control

Obviously another feature that is not missing is voice control. It seems that Samsung is really trying to market their own Bixby service but even if you are not very fond of that there is Amazon’s Alexa or Google Assistant to choose from.

While if you are an Apple guy then don’t get disappointed as there is also Airplay 2 support and you can even use Siri through it for your voice commands. Unfortunately while Airplay is available HomeKit is not, something that hasn’t really changed from last year.

Multi-View & Tap-View

Another feature that we got some time ago and seems to be a standard now is Multi-View. Although at it’s core this is not something entirely new Samsung took it a step further. Multi-View is basically a more advanced screen mirroring program. But with it instead of just simply projecting the screen from your mobile device on the TV you can choose to have two screens showing both TV content and what your mobile device shows.

In addition to Multi-View there is also Tap View and with it you can mirror your phone on your TV with just a tap to continue enjoying movies, music, and apps on the bigger screen within seconds.

Ambient Mode+

Another returning feature is Ambient Mode+. This is a slightly more enhanced version of the Ambient Mode we get in many Samsung models for the last few years. With the plus version except from the ability to display various images on the TV when not in use it can also project various information including weather updates, news headlines, photos and music.

Samsung Health

Samsung Health is another returning feature. The last couple of years, with the coronavirus pandemic, many people were staying indoors so Samsung thought that exercise at home would be on the rise. So many of their TVs came with Samsung’s program in order to stay in shape. It seems that Samsung liked it so much they made it a standard feature.

Various Other Features

Other interesting new functions include a smart calibration function that works in combination to your smartphone. And also it seems that the new Samsung TVs have now access to the Philips Hue Sync app.

The S90C comes with exactly the same feature set the S95C has. Overall we cannot say there are big changes or additions in the 2023 edition. But Samsung continues to add new things and make small refinements here and there.

Final Thoughts

The Samsung S90C seems like a very interesting new model. It feels like Samsung took last year’s S95B, made some improvements and presented it as a more affordable QD-OLED in comparison to their 2023 flagship.

As a result we got a TV that really performed amazingly in almost all categories. Upscaling was great, color reproduction was amazing, brightness was excellent and motion was really solid. Add the perfect contrast, great viewing angles, low input lag and undeniable gaming values and certainly what we have here is a winner.

On the other hand there are very few bad things we can say about this one. Surely its peak brightness is not as high as the S95C but still we consider it more than enough for all kinds of content. Its ABL is surely a bit on the aggressive side. For some reason it does not support 144Hz at 1080p resolution. It misses both Dolby Vision and DTS support and lastly its sound system is definitely not on par with its image quality.

Closing our review we can definitely recommend the new member in the QD-OLED family. The Samsung S90C may not be the best the QD-OLED technology has to give. But for those seeking top performance at a slightly more reasonable price then this feels like a no brainer. And for this reason it gets our highest recommendation.

For more reviews you can check our dedicated 4K QD-OLED TV reviews list or even look at our Product Reviews Table where you can find the brand and specific product you are looking for.

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